Beauty Tools Market Demands for 2023

It’s released its latest Beauty Forecast report–here’s a peek at the Beauty trends expected in 2023.

These 3 main trends will soon impact everything from hair to makeup to ingredients and packaging colors.

Trendalytics is a “brand technology platform for intelligence.” Its team employs a proprietary algorithm to detect trends. Trends are categorized according to where each is in its lifecycle–’emerging’ or ‘safe bets.’

CLEANLOOK

Characterized by hydrated skin, slicked back hair, and minimal makeup, #CleanLook is taking over TikTok. The hashtag has over 93M views on the platform, where Gen Zers are sharing tutorials that feature hydration drops, illuminating foundation, lip glow oils, and ice globes, all of which focus on enhancing the wearer’s natural beauty.

SKINIFICATION

The skin lays the foundation for everything else–and other markets are taking note. Well-known skincare brands are expanding into the haircare market–including Dr. Barbara Sturm, Drunk Elephant, and Sunday Riley. Makeup products are introducing good-for-you ingredients that act as a dual makeup-skincare product, while sheer formulas allow the skin to shine through.

RHODE BEAUTY

“My standard when I go to bed at night is that if I’m not getting into bed looking like a glazed donut, then I’m not doing the right thing,” said Hailey Bieber. And just like that…Glazed donut skin exploded in popularity. The look is likely to be a focus for her new skincare brand, Rhode, expected to launch June 2022.

Our hand-picked collection of the top beauty tool trends of 2022. The topics in this report on today’s emerging beauty tool trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon.